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The ad copy is an important part of an advertisement, whether written or spoken. It is mainly used to grab the attention and persuade customers to perform a certain action. The actions include purchasing a product or visiting a website. This is a form that acts as a digital salesperson to promote conversions. It consists of the headline, body, and call-to-action that is displayed on different media, including print and social media. It is used to give customers a clear and concise idea of the product, focusing their needs.
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