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IP targeting is an online ad method. It uses a device’s unique IP address and sends ads to exact homes, offices, or spots. The tool links IPs to real addresses with top accuracy. Marketers show custom messages to people in set places, buildings, or suites. It helps to boost ad fit. Ad folks grab IP data from site visits or third-party help. They push display, video, or other ads to devices on that network. This sharp aim aids hyper-local ads, B2B account-based ads, and a better personal touch. It also lifts engagement and sales, too.
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