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Lead routing assigns incoming leads to the best sales reps or teams. It follows set rules, and factors include location, company size, industry, product interest, rep skills, or workload. Automation speeds up replies and raises conversion rates. Tools catch leads from forms, ads, or chats. Rules then match them to the right person. Types cover round-robin for even shares, geo-based for regions, skill-based for experts, and AI-driven for smart picks. Smart routing cuts wait times. It grows sales in CRMs like Salesforce or HubSpot.
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