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Lead automation uses software and AI to manage leads that work from capture to close. Tools grab leads from forms, ads, chats, or sites to score leads on fit and intent. Automation sends emails, texts, or calls that nurture leads up the funnel. It skips manual tasks like data entry or follow-ups. Types include lead gen, scoring, routing, and drip campaigns. CRMs like HubSpot or Salesforce run it, and it cuts response time. It lifts conversions and scales sales without big teams.
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