Today, everything is being automated to be time and cost-effective, and so are marketing techniques. And to save you from the hassle of manually emailing everyone, while growing your connectivity with consumers, tools like MailerLite exist. It is simple, user-friendly for beginners, but as your business grows, it requires much better and advanced services with scalability. In this blog, we have discussed the best Mailerlite alternatives and why you need them.
What is MailerLite?
MailerLite is an email marketing platform to help professionals and businesses send emails, even create emails from scratch, and automate email-based workflows. It also has other features such as:
- Newsletter editors that help you design emails yourself with an AI-powered drag-and-drop editor
- Email notifications
- Website builder
- Blog creation
- Lead collection by landing page creation, signup forms, iPad Subscribe App, and email verifier
Pricing
It is free to use for up to 500 subscribers, and the paid plans start from $10/month.
Pros and cons
| Pros | Cons |
|---|---|
| User-friendly | Marketing automation |
| Offers an email editor | Review process |
| Has a number of newsletter templates | Reporting and analytics |
| Sign-up forms & landing pages | Spam and design testing |
| Better email deliverability | Customer support |
| Segmentation & Personalization | |
| Affordable | |
| Offers varied integrations |
Rating
⭐ 4.6/5 on G2
⭐ 8.6/10 on TrustRadius
So till now we have discussed everything about MailerLite, now also let us look at some MailerLite competitors.
MailerLite Alternatives with Automation for Beginners
EmailOctopus
With the thought that email marketing doesn’t have to be this complicated or expensive, EmailOctopus was founded in 2015. They have helped over 100,000 users in a simple and affordable manner.
- You can send automated emails after designing beautiful emails in minutes with a drag-and-drop editor.
- Offers a varied range of templates to adapt to the colors, style, and theme of your brand.
- Seamless integration across various plugins like Shopify, Google Ads, Wix, Salesforce, LinkedIn, and many more.
- Webhooks and API features for developers.
- Data analytics and reporting, GDPR compliance, segmentation to reach the right people with the right message, leading to more opens, clicks, and happier subscribers.
- Pricing starts at $10 a month, and you can save up to 10% on a yearly subscription.
CleverReach
CleverReach is a simple, effective, and successful marketing automation workflow tool. You can create your own newsletter in a flash.
- With the newsletter tool, you can design, edit, send, and manage your emails and newsletters.
- It offers email marketing automation.
- You can keep track of open and click rates, unsubscribe rate, bounce management, and conversion tracking.
- Integration across CMS, E-commerce, CRM, and others.
- The free price is for testing, and for newsletter beginners, the basic plan starts from $15/month (save up to 10% annually).
Related: Best n8n Alternatives for 2026 – Faster, Smarter Automation
MailerLite Paid Alternative
GetResponse
Trusted by 350k+ entrepreneurs, ecommerce stores, and global brands such as Red Bull, UNICEF, Zendesk, and more.
- Email, automation, and SMS powered by AI that helps in faster creation and testing to sell even faster.
- Offers 150+ integrations.
- Offers multichannel marketing beyond emails.
- Offers features like building landing pages, segmentation, list management, lead magnet funnels, and more.
- AI email generator, AI campaign generator, and AI writing assistant take email marketing to a faster, efficient, and effective manner.
- The starter plan is priced at $19.03, and up to 18% can be saved on yearly plans.
Zoho Campaigns
One of the all-in-one powerful email marketing platforms, similar to MailerLite, you can create stunning emails in no time.
- With the RSS campaigns, you can schedule and set up campaigns for each of your posts.
- The content is automatically extracted from your blog posts to support smooth automation in emails.
- It offers solutions to journalists to stand out in a place where attention span is negligible. Also helps solopreneurs, e-commerce sites, small businesses, and in selling online courses.
- Integration with YouTube, Salesforce, HubSpot, Zapier, Litmus, and many more is well supported.
- The platform is globally recognized by G2.
- You can also become a consulting partner with Zoho or a Zoho affiliate.
Best Free MailerLite Alternatives for Beginners
Brevo
A comprehensive platform that can fulfill all your marketing and sales needs, including email, SMS, WhatsApp, and more.
- It offers multichannel marketing and automation trusted by big names like Louis Vuitton, Dynata, H&M, Michelin, and many more.
- You can sign up for free and explore some of its paid plans on the official website.
- It is used by entrepreneurs, SMEs, e-commerce and retail, and developers.
- Inclusive ecosystem with integrations, product updates, events, Brevo community, and partner programs.
SendPulse
As a MailerLite free alternative, SendPulse is an all-in-one marketing platform that can automate business communication across channels.
- You can use dozens of responsive templates for different occasions and purposes.
- The drag-and-drop email builder feature allows you to create an email from scratch while adjusting all the elements as per your wish.
- The HTML editor can fine-tune emails with tags and CSS properties.
- There is also an option to resend unopened emails, segment mail lists, and contact tags, and more.
- Supports third-party integrations and has custom variables.
Summary
There are more than 4.48 billion email users worldwide, and it is projected to grow to 4.73 billion by 2026. The relevance of emails is clearly visible with stats, and 81% of companies use email as part of their strategy. Therefore, tools like MailerLite & alternatives for e-commerce brands are of great importance. As per your budget, experience level, and business goals, you can choose the best option from the above-mentioned tools. Selecting the right email marketing tool can help you connect strongly with your audience and consumers. Also, it can automate various processes, which allows you to focus on other important tasks.
So choose the right tool & keep growing your business.
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