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Above the fold refers to the part of a web page that you can see without scrolling. It is similar to the top half of a folded newspaper that displays the highlighted content. This concept, which began with the print media, is important in web design in order to have the focus of interesting headlines, calls to action, and images. This is the most important real estate for designers to create a good impression, increase engagement, and convert. The good content above the fold will attract the visitors to see more.
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