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An ad auction offers a real-time type of bidding in which advertisers display their advertisements to the users. This is done on websites, apps, or search engines. The winning one becomes based not only on the price they offer but also on the quality of the ad. So that relevant ads are shown at a reasonable price, usually a fraction of a cent over the next highest bid. This occurs immediately after a user acts, such as searching and defining, as well as where and how many ads are placed.
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