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Ad creative is the visual and textual components of an advertisement. It includes images, videos, headlines, and copy that are created to grab the attention of an audience. It is used to communicate a brand or message, as well as convince them to act (e.g., purchase, subscribe, download). It’s a real advertisement that consumers view and consists of design, message, and branding to make them engage and convert. It is done on platforms such as social media, search engines, and applications.
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