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The first step in the marketing stage of the buyer journey is the awareness stage. In this, potential customers realize that they have a problem, need, or challenge. During this stage, people are looking to get information. The information can get through blogs, videos, or even social media posts. This is to learn more about their problem and not to get sales messages or product information. The businesses aim to draw attention to themselves by using wide-range strategies. These strategies include SEO, advertising, and thought leadership to earn trust.
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