Appsee

App Marketing
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Overview

Appsee was a mobile app analytics platform designed to help developers and product teams understand in-app user behavior through visual analytics. Its core capabilities included session recordings and touch heatmaps that showed how users interacted with mobile interfaces. ServiceNow acquired Appsee’s mobile analytics intellectual property and key R&D talent in 2019 to strengthen its mobile application analytics capabilities.

Key Features

  • Session recordings
  • Touch heatmaps
  • User behavior analysis
  • Screen interaction tracking
  • Funnel analysis
  • Mobile UX insights
  • Interaction visualization
  • User experience analytics

Pros & Cons

👍 Pros

  • Detailed interaction visibility
  • Visual user behavior analysis
  • Useful UX insights
  • Session-level investigation
  • Strong mobile focus

👎 Cons

  • No longer sold standalone
  • Historical product information

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