Overview
Drift is a conversational marketing and buyer-engagement platform that uses live chat, AI chatbots, and automated routing to convert website visitors into sales meetings. Salesloft acquired Drift in 2024 and integrated it into its Revenue Orchestration Platform for B2B sales and marketing teams. In March 2026, Clari + Salesloft announced a gradual sunset of Drift, naming 1mind as its exclusive AI successor, so new evaluators should confirm current availability directly with Salesloft.
Key Features
- ✓ Live chat widget
- ✓ AI chatbot playbooks
- ✓ Meeting auto-booking
- ✓ Visitor tracking & routing
- ✓ CRM/Salesforce integrations
- ✓ Conversational landing pages
- ✓ Account-based routing
- ✓ Reporting & analytics
Ratings Across Platforms
Capterra
4.5/5
★★★★★
G2
4.4/5
★★★★★
Pros & Cons
👍 Pros
- Fast setup and deployment
- Strong CRM integrations
- Effective lead qualification
- Responsive customer support
👎 Cons
- High price point
- Product is being sunset (successor: 1mind)
- Steep learning curve initially
- Chat-only channel coverage
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