Free
$0
Manage 1 brand
Overview
Metricool is an all-in-one social media management platform that combines scheduling, analytics, and advertising tools across more than ten networks. Its main purpose is to help users plan, publish, and measure social content and ad campaigns from a single dashboard. Small businesses, freelancers, and marketing agencies use it to manage multiple brands. Metricool solves the problem of juggling separate tools for posting, reporting, and ad tracking by centralizing these tasks in one affordable platform.
Key Features
- ✓ Multi-platform scheduling
- ✓ Social media analytics
- ✓ Ads management (Meta, Google, TikTok)
- ✓ Competitor benchmarking
- ✓ AI social media assistant
- ✓ Link-in-bio tool
- ✓ Team and client management
- ✓ Custom branded reports
- ✓ Looker Studio connector
Pricing Plans
Starter
$20/month billed annually
Manage up to 10 brands and Unlimited content publishing
Advanced
$53/month billed annually
Manage up to 50 brands, Team and client management
Get Advanced ↗Free plan available
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Ratings Across Platforms
G2
4.5/5
★★★★★
Capterra
4.4/5
★★★★★
Pros & Cons
👍 Pros
- Easy to use
- Strong analytics depth
- Affordable compared to rivals
- Manages multiple brands
- Built-in ads management
👎 Cons
- LinkedIn and X cost extra
- Pricing scales with brands
- Reporting can feel basic
- Inconsistent support response times
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