Overview
Microsoft Clarity is a free behavioural analytics tool for websites and mobile apps. It records sessions, builds click and scroll heatmaps, and flags friction signals such as rage clicks, dead clicks and excessive scrolling. Marketers, UX designers, product managers and e-commerce teams use it alongside traffic analytics. It shows what visitors actually do on a page, helping teams fix usability problems and lift conversions without paying for a session-replay platform.
Key Features
- ✓ Session recordings
- ✓ Click and scroll heatmaps
- ✓ Rage and dead click detection
- ✓ Copilot session summaries
- ✓ Segmentation and filters
- ✓ Google Analytics integration
- ✓ Mobile app SDK
- ✓ Unlimited traffic capture
- ✓ GDPR and CCPA controls
- ✓ Tag manager installation
Ratings Across Platforms
Capterra
4.8/5
★★★★★
G2
4.5/5
★★★★★
Pros & Cons
👍 Pros
- Completely free with no traffic caps
- Setup takes minutes
- Heatmaps and replays in one tool
- Pairs cleanly with Google Analytics
- Privacy masking built in
👎 Cons
- Basic compared with paid platforms
- No A/B testing or funnels
- Limited historical data retention
- Support options are thin
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