Overview
Umami is an open-source, privacy-focused web analytics platform that helps website owners understand traffic and visitor behavior without relying on traditional cookie-based tracking. It is available as a self-hosted application or Umami Cloud, allowing businesses to choose between infrastructure control and managed analytics. The platform provides real-time website metrics, event tracking, funnels, attribution, revenue reporting, and other behavioral insights.
Key Features
- ✓ Real-time analytics
- ✓ Event tracking
- ✓ Funnel analysis
- ✓ UTM tracking
- ✓ Revenue reporting
- ✓ Attribution reports
- ✓ Session replays
- ✓ Heatmaps
- ✓ Custom dashboards
Rating on Trusted Platform
G2
4.3/5
★★★★★
Pros & Cons
👍 Pros
- Privacy-focused analytics
- Open-source platform
- Self-hosting option
- Lightweight tracking
- Useful behavioral reports
👎 Cons
- Smaller ecosystem
- Self-hosting needs maintenance
- Paid cloud uses event limits
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