Umami

Web Analytics
4.3 Rating on G2
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Overview

Umami is an open-source, privacy-focused web analytics platform that helps website owners understand traffic and visitor behavior without relying on traditional cookie-based tracking. It is available as a self-hosted application or Umami Cloud, allowing businesses to choose between infrastructure control and managed analytics. The platform provides real-time website metrics, event tracking, funnels, attribution, revenue reporting, and other behavioral insights.

Key Features

  • Real-time analytics
  • Event tracking
  • Funnel analysis
  • UTM tracking
  • Revenue reporting
  • Attribution reports
  • Session replays
  • Heatmaps
  • Custom dashboards

Rating on Trusted Platform

G2 4.3/5

Pros & Cons

👍 Pros

  • Privacy-focused analytics
  • Open-source platform
  • Self-hosting option
  • Lightweight tracking
  • Useful behavioral reports

👎 Cons

  • Smaller ecosystem
  • Self-hosting needs maintenance
  • Paid cloud uses event limits

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